Many of the businesses that we work with on chatbots already had internal hackathon versions of a chatbot. While it’s easy to get a basic chatbot up, it can require lots of expertise to be able to scale and improve the chatbot to the level where it can be seriously useful, rather than gimmicky.
Choosing the right way to use a chatbot in your business may be one of the most important parts of the entire building process. The objective that you give to your chatbot will determine what features will be built, and how you will continue to develop the chatbot in the future.
When you launch a new product, you probably spend lots of time before that deliberating on market size, target audience, projected sales, and distribution channels, among other factors. When you launch a chatbot, you need to spend lots of time ruminating on the relevant success factors too.
There are five main reasons why you’ll need a robust chatbot strategy in today’s world.