The why, when, and how of implementing a bot for your business for maximum ROI
You may have heard of it everywhere in the news, on blogs, from friends’ posts, on social channels, and so on. Maybe you have considered it for your business. Perhaps you’ve even started looking for someone who can help you make it.
What is it? A bot, of course; the new media sensation that promises to help you increase your customer engagement, support efficacy, commerce results, and even give you news and weather on demand. Big claims, on a new channel.
That said, how do you know if a bot is really right for your business? When does it make sense to implement one for it to be really useful? And how do you start going about it?