The Market Adoption of Chatbot Solutions

Posted by Zoe Ang on 13 September 2019

In 1994, ELIZA was the first “Chatterbox” to be developed by Joseph Weizenbaum at Massachusetts Institute of Technology (MIT). Since then the Chatbot Industry has been evolving and improving alongside the technology development. Today, one in five businesses are using intelligent assistant or chatbotsWhy did these companies adopt the Chatbot solutions?  

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Technologies for the Online Retail Sector

Posted by Zoe Ang on 11 July 2019

AI-powered e-commerce has significantly changed the way we shop. In 2013, Deloitte’s study found that FMCG sales underutilized e-commerce channels. Now, many grocers have come to move consumer packaged goods (CPG) through the e-commerce channels. There is increased use of grocery delivery, and subscription boxes for a myriad of products these days. However, some technology used are still lacking. Here, we share some of the 21st century technologies and strategies which retailers are using to stay in the game.

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Website vs Application vs Chatbot

Posted by Zoe Ang on 3 June 2019

Where are the consumers? Where should you invest your next marketing dollar? This article explores some dilemma in digital marketing for marketers from the past, present and future. Is it more effective to build a website, a web-app, a native app or add chatbots to platforms of every kind?

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Making the News with WhatsApp

Posted by Zoe Ang on 29 May 2019

Just last week, Channel News Asia made official announcement of its presence on WhatsApp Business, nudging its followers along to subscribe to its news service on the world’s most popular messaging platform.

Facebook’s acquisition of WhatsApp for $19 billion left many bewildered in 2014. Besides talks of Zuckerberg’s intention to integrate Facebook messenger, Instagram direct messages and WhatsApp messenger in the start of 2019, here are some other ways Facebook is harvesting from its acquisition.

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30 top conferences to attend in digital marketing, social, AI and mobile in 2017

Posted by Spencer Yang on 18 December 2016

As we wrap up another great year in 2016, the KeyReply team took a break from working on AI chat bots to look around the Internet for the very best digital conferences that 2017 has to offer. Whether you work for a Fortune 500 company, or are looking for tools to better market to your startup’s users, there’s something for everyone.

30 conferences, 14 cities: 14 in Q1, 8 in Q2, 6 in Q3, and 2 in Q4. To help you get things in order, we made this custom Calendar just for you. Simply add it to your own Google calendar, and voilà — see how all the conferences fit in your schedule next year!

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