Our Year in Review: Top 5 Blog Posts of 2019

Posted by Lee Hwee Teo on 23 December 2019

It's been an exciting year in the artificial intelligence space, with 2019 being the year where we enter the golden age of NLP (natural language processing). Research in NLP algorithms funded by global tech giants such as Google, Facebook and Baidu and continuous usage of these models in open-source platforms and solutions have drastically fueled improvements in this space. 

In case you are still thinking of how these improvements translate into tangible solutions and benefits for your enterprise, you can check out our top 5 blog posts of 2019 here: 

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How Chatbots Can Boost Workforce Productivity and Operational Efficiency

Posted by Lee Hwee Teo on 18 December 2019

Those in the know are well aware that conversational AI, and more specifically chatbots, are going to become a big part of our working lives over the next few years. Recent research has revealed that 57% of businesses reckon that chatbots deliver large ROI with minimal effort. And that’s just one reason more and more companies are choosing to make them part of their workforce: chatbots also lower costs, enable smooth client interactions, and allow teams to focus on high-value tasks while they handle routine queries.

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How Transactional Bots Monetise Sales and Marketing Investments

Posted by Lee Hwee Teo on 12 December 2019

As technology progresses at the speed of light, so does the way we interact with customers. While getting in touch with a company only a couple of decades ago was more or less limited to sending an email or picking up a phone, nowadays there is a myriad of different options. Chatbots are one of them.

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How an Effective Channel Migration Strategy Can Boost Chatbot Uptake

Posted by Admin on 5 December 2019

While the digital revolution has brought considerable change to the way we do business, few innovations have had as much impact as that of artificial intelligence. AI has made itself especially valuable in the marketing sector, where it enables companies to create customer journeys tailored to individual requirements, conduct detailed analysis, recommend purchases and provide valuable support and post-sales follow-up.

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Using Chatbots to Advance Your Brand Voice

Posted by Lee Hwee Teo on 27 November 2019

Now that you've gotten the green light from your management to go ahead with your organization's AI chatbot or virtual assistant use case, you need to figure out how to bring it to life. In this article, we look at how to breathe life into your chatbot by giving it a voice, specifically, your brand's voice. 

Introducing a chatbot means adding a new touchpoint for your customers to reach out to your business in the customer journey. Every touchpoint represents an opportunity to strengthen your brand equity by evoking your brand's tone of voice.  

"They (chatbots) are ideal for multi-touch user journeys." - Preetham Venkky, director of KRDS Digital, on the Marketing Interactive 

Chatbots and virtual assistants are great tools to articulate your brand's story. They can be seen as an extension of your company's customer service or sales team, depending on which function they were built to serve. As with every customer-facing initiative, the tone of voice must be carefully curated to ensure a consistent experience across all of a brand's touchpoints; a well-designed personality can truly bring a brand's story and ethos to life. Today we look at some of the best practices in creating a persona for your company's chatbot.

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