Geographical diversification opens up a broader market for businesses. Such expansion often leads to widening demographics of the customer base; gaining more international customers, including those who may not speak the same language. Today, English still tops the charts as the language used online, and it is the primary language most online content are made available in. However, only 25% of internet users use English online. These suggest that online content and chatbots, which are multilingual can reach wider audiences.