Now that you've gotten the green light from your management to go ahead with your organization's AI chatbot or virtual assistant use case, you need to figure out how to bring it to life. In this article, we look at how to breathe life into your chatbot by giving it a voice, specifically, your brand's voice.
Introducing a chatbot means adding a new touchpoint for your customers to reach out to your business in the customer journey. Every touchpoint represents an opportunity to strengthen your brand equity by evoking your brand's tone of voice.
"They (chatbots) are ideal for multi-touch user journeys." - Preetham Venkky, director of KRDS Digital, on the Marketing Interactive
Chatbots and virtual assistants are great tools to articulate your brand's story. They can be seen as an extension of your company's customer service or sales team, depending on which function they were built to serve. As with every customer-facing initiative, the tone of voice must be carefully curated to ensure a consistent experience across all of a brand's touchpoints; a well-designed personality can truly bring a brand's story and ethos to life. Today we look at some of the best practices in creating a persona for your company's chatbot.