Over the past few years, digital transformation and artificial intelligence (AI) have brought considerable change to the workplace. AI-powered software programmes that can understand and interact in conversational language, also known as virtual assistants - are becoming increasingly common, and for good reason.
In this day and age, it’s no longer surprising to see a chatbot pop up as soon as you alight on a homepage. And while conversing with a bot could feel slightly surreal only a few years ago, modern-day iterations manage to combine efficiency and entertainment value in a way that is making them increasingly valuable to customers and companies alike.
The benefits of chatbots are increasingly well-recognised in marketing and beyond, with advantages that include saving both time and resources by optimising operational processes and automating key tasks, alongside creating positive customer experiences.
Young, tech-savvy, exacting, and above all overwhelmed with marketing content, today’s buyers are in search of customer experiences that are effective, entertaining and personalised to their specific needs. That can seem like a pretty tall order. Fortunately, help is at hand in an unexpected form: chatbots. While employing bots to engage with humans can seem paradoxical at first, chatbots are key to creating meaningful customer journeys that will help your company stand out from the competition.
While the digital revolution has brought considerable change to the way we do business, few innovations have had as much impact as that of artificial intelligence. AI has made itself especially valuable in the marketing sector, where it enables companies to create customer journeys tailored to individual requirements, conduct detailed analysis, recommend purchases and provide valuable support and post-sales follow-up.