Pick the right use case and reap the benefits of having an automated chatbot in your business
Choosing the right way to use a chatbot in your business may be one of the most important parts of the entire building process. The objective that you give to your chatbot will determine what features will be built, and how you will continue to develop the chatbot in the future.
Here are 7 great uses for chatbots in your business that can significantly improve your operational efficiency and differentiation:
The most obvious use of a bot, a customer support chatbot can help you to answer questions from customers quickly and cost-efficiently. Especially on platforms like Facebook Messenger, where many of your customers are on, this can be a real boon for operational and support staff, while increasing the perception of service for customers.
Your chatbot can also help customers to discover new products and collections easily, often as they are released. With a chatbot that has inventory and payments capabilities integrated, you can also let customers order and reorder items easily, especially if you run a business that relies on recurring, low-involvement product sales.
You may also consider creating a daily use case, so that customers have a reason to return and engage with your business’ chat bot every day. If your industry is in finance, you could make an expense tracker; if you work in health, you can develop a fitness tracking chatbot. Creativity can go a long way here in making it fun for users to come back.
Social & fun
Similarly, you could consider creating fun bots that tell stories, play games or send jokes to users on demand. This could increase the brand preference for your business, as customers come to associate you with the happy feeling they get from interacting with your chatbot.
If your primary purpose is to provide information or news, then a chatbot can help your users stay informed through subscriptions. If you run a business that heavily relies on interesting content, and getting it out to customers, then a chatbot can automate the process of disseminating the content so it lands directly in your customers’ messaging inbox.
Internally, productivity bots can make it easier and more expedient for your team to do their jobs. Getting digests of everything that happened instead of sifting through everything, or integrating sources of internal dashboard data to the internal messaging app (among other examples) can help to increase the satisfaction with the work environment and improve transparency in the company.
Another internal chatbot use case can be to engage team members by offering praise or logging contributions by individuals, giving encouragement or pithy sayings, to motivate the team to work harder towards specific goals. Chatbots can be a great way to build culture and imbue the organization with a sense of connectedness, having a virtual “chatbot pet” that helps to keep everyone together.
There are of course myriads more ways to use a chatbot in your business, but these are some of the major categories of use cases that could really benefit your business. If you’d like to brainstorm with us, we’d love to get in touch!